Privacy Notice Of Quick-Sav Food Stores, Ltd.

1. Personal Information We Collect

a. Information You Provide to Us: You may provide personal information to us, depending on how you interact with us. Personal information consumers provide to us often falls into four categories.

• Personal details, such as your name, postal and email addresses, phone number, and other contact information;
• Account and profile information, such as your username or password, profile data, birthday information, preferences, demographic information (such as age or gender), products and services you like, and information about how you like to shop with us;
• Transaction information, including information about the products you buy, prices, methods of payment, and payment details; and
• Other personal information you choose to provide us when you interact with us.

The personal information we collect depends on how you interact with us. Generally speaking, we collect personal information from you in the following situations:

1. Making purchases or otherwise transacting with us for products and services.
2. Joining our loyalty and rewards by downloading our MI Hometown Rewards and/or Beacon & Bridge Mobile App.
3. Participating in contests, sweepstakes, and promotions.
4. Providing feedback or participating in surveys, such as our customer insight panels.
5. Providing information or content to us via our services.
6. Scanning your driver's license for age-restricted products (such as tobacco and alcohol products), where we are required to do so.
7. Otherwise interacting with us or our Sites, Apps, or Services.

b. Data Collected Automatically: We may use automated technology to collect information from your browser or mobile device when you use our Services or visit our stores. Information collected includes:

1. Data collected by our Sites and Apps: When you use our Site or our Apps, certain data about your web browser or mobile device are automatically collected in connection with our providing the Site or App to you. This can include your IP address, device type, device identifier or advertising identifier (or similar identifier), operating system, referring site or ad or application, online activity on other site or apps, and information about how you use our Site or Apps (such as the parts of the Site or App you view, click, or otherwise interact with). If you consent, it can also include your location (which you can disable at any time in your device settings).
2. Data collected by cookies & similar technologies: Our Sites and Apps, as well as emails we may send you, may use cookies or similar technologies to collect information about your browser, device, and activity on our Site or App. Information cookies collect may include the information listed above under "Data collected by our Sites and Apps". For more information, see the below section titled "Cookies and Online Advertising".
3. Data collected automatically in-store: When you visit our stores, certain information may be collected automatically relating to you, your device, and/or your visit, including by our Apps and by in-store technologies.
c. Communications with Us: If you communicate with us - for instance, if you contact our Customer Service Team - we may collect your name, email address, phone number, any information you provide in your initial and follow-up communications with us. Similarly, if you interact with us on social media (such as Facebook or Twitter), we may obtain your username and any information you provide in communications to us.

d. Data provided to Others: We may collect information about you from other companies and organizations, such as data companies, payment processors, or other companies. We may also collect information that is publicly available; for example, we may receive information when you mention us on social media. Also, your friends may provide information to us so that we can invite you to consider a product or service your friends are using.

We may combine the information you provide us with information that we collect through other sources.

2. How We Use Personal Information

We use the personal information we collect for the following business and commercial
purposes:

- Operate our business: including by providing our Services, Site, Apps, our programs, in-store technologies and experiences, and our other products and services to you; and by processing your transactions and purchases, and maintaining your account(s) with us: identify and validate your device(s); manage and administer our business; or report on or assess the effectiveness of our operations or any other business activities.

- Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards.

- Conduct research and analytics, including to monitor and analyze trends, usage and activities in connection with our Services, Site, Apps and programs, conduct consumer and operations research, learn more about our consumers and their behaviors and preferences, or otherwise evaluate, assess, and improve our business, Services, Site, Apps, programs, experiences, other products and services, and technologies, and develop new products, services and technologies.

- Market to you and others, including by communicating with you about products, services, offers, promotions, rewards, and events offered by Beacon & Bridge, and provide news, content, or other information we think will be of interest to you or that is tailored to your interest or your use of our Services or programs.

- Customize or personalize your experience in our stores, Sites, Apps, or Services, or any other interaction with us, or customize or personalize rewards, offers, or promotions tailored to you.

- Communicate with you about purchases and accounts with us or inquiries or requests made to us, including by responding to your comments, questions, and requests, and providing customer service.

- Send you technical or transactional notices, updates, security alerts, and support and administrative messages.

- Link or combine information with other information we get from our Services, Site, Apps or programs and from others.

- Protect the security and integrity of our Services, including by troubleshooting issues and detecting, using fraud-prevention technology, investigating and preventing errors, fraudulent activity, liability, or any other illegal or potentially wrongful or harmful activities.

- Protect the rights, property, health and interests of you, Beacon & Bridge, any other person or third party, or the general public.

- Comply with, make claims relating to, or enforce legal rights or obligations, legal process, our policies, government requests, or prudent security or business practices.

- Monitor, report, and audit compliance issues.

- Carry out any other purpose described to you at the time information was collected or permitted by law.

We retain personal information for as long as necessary to fulfill the purposes for which that personal information was collected or for the purposes listed in this Privacy Notice, and as otherwise permitted or required by law

3. How We Share Personal Information

We may share personal data with third parties for any purpose described in Section 2 above ("How We Use Personal Information"). The categories of third parties who receive personal data are generally as follows:

- The Beacon & Bridge Corporate Family. We may share the information we collect about you between and among Beacon & Bridge and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership.

- Service providers and Business Partners. We may disclose your information to vendors, consultants and other service providers and business partners who help with our business operations (such as payment processing, web hosting, operations of our Sites or Apps, research, IT, consumer requests management, direct mail and email distribution, analytics and insights, fraud detection and investigation, bill collection or legal compliance services). Similarly, we may share data with business partners that assist us in providing Services or programs to you, such as social media networks that may facilitate your ability to participate in our loyalty or rewards programs.

- Compliance, Legal Claims, or with Government Agencies. We may share information collected about you in connection with complying with, making claims relating to, or enforcing legal rights or obligations, legal process, our policies, government requests, or prudent security or business practices. This can result in data sharing with law enforcement, governmental agencies, or authorized third parties, for instance in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity that may expose us, you, or others to legal liability, or if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

- In Connection with a Change of Control. We may transfer or disclose your information in connection with, or during negotiations concerning, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company or other business transaction.

- After Notice to you, or with your Direction or Consent. We may share your information with your direction or consent, or after providing appropriate notice to you. As an example, if you click on social sharing features on our Services (such as a "Like" button), you are directing information about you to be shared with a social media platform.

4. Children's Policy

Our Services - including our Sites and Apps - are intended for general audiences and are not intended for individuals under the age of 13. We do not knowingly collect personal information from our Services from users in this age group.

Please note that some Services, loyalty programs, promotions, contests, or portions or features of them, may only be available to individuals who are 16, 18 or 21 years old or older. The terms and conditions applicable to the specific Service, loyalty program, or contest or promotion will inform you of whether you must be a specific age to participate.

5. Updating Account Information

You may update and correct certain account information you provide to us at any time by logging into your account. If you wish to delete or deactivate your account, please contact us as directed in the "Contact Us" section below. Please note, even if you delete or deactivate your account, we may retain certain information as permitted or required by law. Also, if you elect to delete your MI Hometown Rewards loyalty account, you will lose all points and rewards you have earned.

6. Communications With Us and Your Choices

We may send you marketing communications via email or test message, as permitted by law. If you would like to stop receiving marketing emails or text messages, you can opt-out at any time as follows:

- If you no longer wish to receive marketing emails, click on the hyperlink titled "Unsubscribe" at the bottom of any marketing email and then follow the directions to unsubscribe from email communications.

- You can also opt-out of both texts and emails by modifying your communications preferences in your account settings located in the Apps. Please note that, if you opt-out of receiving promotional communications from us, we may still send transactional communications, including emails about your account or purchases.

- Lastly, with your consent, our Apps may send you push notifications. You can turn push notifications off at any time in your mobile device settings.

7. Cookies and Online Advertising

Our Services may use cookies and similar technologies (like pixels or web beacons). Both we and others (such as our advertising networks) may use these technologies to collect information about your online activities, over time and across our Services and third-party websites and devices. This information may be used by Beacon & Bridge and others for the purposes listed in Section 2 above ("How We Use Personal Information"), including, among other things, to provide Services, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, personalize your experience and better understand your online activity.

For more information about interest-based ads, or to opt out of having your web browsing information for behavioral advertising please visit http://www.aboutads.info/ choices/ and https://optout.networkadvertising.org/. Your web browser or device may also include features or settings that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes; for more information, consult the settings of your browser or device.

8. Location of Services

Beacon & Bridge is located in the State of Michigan. We collect, process and store information in the U.S. If you use our Services, your information may be collected and stored in the United States or other Countries; this may mean your personal information is collected in a country, or transferred to a country that may not provide equivalent levels of data protection as the United States. If so, your personal information will be subject to the laws of the country in which it is collected and/or to which it is transferred.

9. Do Not Track Signals

As of the effective date of this Privacy Statement, there is no commonly accepted response to Do Not Track signals initiated by browsers. Therefore, our Services are not designed to respond to such signals.

10. Security

Beacon & Bridge implements security measures in an effort to protect your personal information. But note, given the inherently open nature of the Internet, Beacon & Bridge cannot guarantee that information transmitted between you and us will always remain secure. We may also require you to assist us to safeguard your personal information. For instance, if you create an account with our Services, you should use unique and strong passwords, not share your passwords with others, and take any other measures we may require under the terms & conditions applicable to the Service you use.

11. Updates to the Privacy Notice

This Privacy Notice is effective as of the date noted at the top of this page. We may change this Privacy Notice from time to time and, if we do, we will post the revised version here and update the effective date. We may also provide additional notice or information about changes if we deem it required under applicable law. You should check this page regularly for the most up-to-date version of the Privacy Notice.

12. Contact Us

If you have any questions or comments about our Privacy Notice, you may email us at contactus@quicksav.com. Please do not email any confidential, sensitive or personal information to this email.

You may also send any questions, comments, or concerns about our Privacy Notice to the following address:

Beacon & Bridge Markets
c/o Quick Sav Food Stores, Ltd.
Attn: Privacy Department
6285 Taylor Drive
Flint, MI 48507

- Website: www.beaconandbridge.com
- Email: contactus@quicksav.com
- Phone #: (810) 835-4330